30 Questions Every CFO Gets Asked (With Clear Answers)
The 30 most common questions CFOs answer — cash flow, forecasting, KPIs, board reporting, audit, consolidation, and AI — explained clearly for finance leaders.
12 min read
Finance Insights
Strategy, boards, investors and leading a finance function.
The CFO's Guide to Building an AI Strategy That Actually Works
A step-by-step framework for CFOs to build a structured AI strategy for finance, covering prioritization, governance, ROI measurement, and team adoption.
7 min read
Record Numbers of CFOs Are Becoming CEOs - And It's Reshaping the C-Suite
8.4% of Fortune 500 CEO positions were filled by CFOs in 2023 - the highest on record. How CFOs are evolving from financial gatekeepers to strategic leaders.
10 min read
7 Finance Trends CFOs Can't Ignore in 2026
From AI accountability to continuous close, here are the 7 trends shaping finance in 2026 and actionable steps for CFOs.
9 min read
The Expanded Role of the CFO: From Steward to Strategic Architect
How the CFO role has evolved from financial steward to strategic architect owning technology, data, and enterprise transformation.
7 min read
The Board Pack That Actually Gets Read: A CFO's Guide
How to create board presentations that board members actually read and use for strategic decisions.
5 min read
The CFO-CTO Relationship: Why It's Make or Break for Modern Companies
Why the CFO-CTO partnership is critical for modern companies and how to build effective alignment.
6 min read
The Art of Saying No in Finance
Learn how effective CFOs decline requests and manage expectations while maintaining relationships and supporting the business.
6 min read
The Board Deck Template Every CFO Should Use
Download the board reporting template used by top CFOs. Structured for clear decision-making and strategic discussion.
8 min read
Board Reporting: What Directors Care About vs What Finance Sends
Learn what board members really want from finance reports and how CFOs can transform their board presentations to drive better governance conversations.
9 min read
Building a Finance Team That Scales
Learn how CFOs build finance teams that grow with the company. From hiring to structure to process, here's what scales and what doesn't.
9 min read
The CFO's First 90 Days: A Playbook
A comprehensive 90-day plan for new CFOs. Learn what to focus on, who to meet, and how to make early impact.
9 min read
The CFO's Guide to Investor Relations
Essential guidance for CFOs on investor relations, from communication best practices to building credibility with the investment community.
9 min read
The CFO's Guide to Pricing Strategy
Master pricing strategy as a CFO. Learn how to price products effectively, optimize margins, and drive revenue growth.
9 min read
How CFOs Make Decisions Under Uncertainty
Learn frameworks and approaches the best CFOs use to make high-stakes decisions when information is incomplete and the future is unclear.
8 min read
The Finance Career Path Nobody Tells You About
Explore non-traditional finance careers beyond the standard CFO track. Real options for finance professionals.
7 min read
5 Finance Metrics That Mislead More Than They Help
Learn which common finance metrics can mislead decision-makers and how to use them more effectively or find better alternatives.
6 min read
FP&A in 2025: Skills, Tools, and Expectations
Discover how the FP&A role is evolving, what skills are most valuable, and what tools top finance teams are using in 2025.
9 min read
The Hidden Costs of Financial Complexity
Understand the hidden costs of financial complexity and learn practical strategies for simplification that improve efficiency and decision-making.
7 min read
When to Hire a Controller vs. Another Accountant
Learn when your growing company needs a controller versus another accountant. A practical guide for CFOs building finance teams.
7 min read
How to Hire Your First FP&A Analyst
Complete guide for CFOs hiring their first FP&A analyst. What to look for, what to avoid, and how to set them up for success.
7 min read
How Top CFOs Think About Risk
Learn how the most effective CFOs approach risk management, balancing protection with opportunity to create sustainable value.
8 min read
M&A Due Diligence: The CFO's Checklist
Essential M&A due diligence guidance for CFOs. Comprehensive checklist covering financial, operational, and strategic diligence areas.
10 min read
The One Metric CFOs Regret Not Tracking Earlier
Discover the metric that CFOs across industries wish they had tracked from day one. It's not what you think — and starting now can transform your decision-making.
6 min read
The Rule of 40: Why It Matters and How to Improve It
Master the Rule of 40 metric. Learn what it is, why investors care, and practical strategies to improve your company's score.
7 min read
Fundraising: What Investors Really Look at in Your Financials
Learn what metrics and financial indicators VCs and investors actually care about when evaluating your company for funding.
8 min read
What Nobody Tells New CFOs
Essential advice for new CFOs on what actually matters in the role, from relationships to priorities to the skills that determine success.
9 min read
When to Hire Your First Data Analyst (And What They Should Do)
Learn when finance teams should hire a data analyst and how to define the role for maximum impact.
7 min read
Why Most Finance Transformations Fail
Understand why finance transformation initiatives often fail and learn the critical success factors that separate winners from failures.
9 min read
Have a finance workflow you want to improve?
Talk with engineers who understand finance about a process your team wants to make faster, more consistent, or less manual.